Building Regional Revenue and Teams
At Comtrend, I led the UK operation, growing regional revenue from £60M to £155M and turning a loss-making division into a profitable business. EBITDA swung from -4% to +6% through commercial restructuring, strategic account wins, and operational discipline.
At Sercomm, I established the UK & Ireland operation and built a specialist software development team focused on AI/ML, smart home data, and energy/telco convergence, creating a capability that didn't previously exist within the business. Won and managed £200M+ in Tier-1 strategic relationships with BT/EE, Liberty Global, Vodafone, DCC, and Hutchison, and built Sercomm's global smart energy business from the ground up. During my tenure, group revenue grew from $1.25B to $2.1B. The platforms deployed now operate in tens of millions of homes.
The core challenge at Sercomm was aligning a product organisation built around consumer electronics timelines to the longer regulatory and procurement cycles of European telecoms and utility markets.
At Comtrend, winning new accounts while simultaneously reducing cost and improving margin. At Sercomm, recruiting and building a software team within a hardware business, while managing long sales cycles in regulated markets that operate on different timescales to the rest of the technology industry.